RADCO
We’re a multidimensional real estate firm.
EST 1994
Rooted in legacy and focused on the future, we’ve spent 30 years seizing opportunities. What began with terms on a cocktail napkin is now propelling us toward unprecedented success.
Explore Our Dimensions
- Acquisitions: 100+
- Transactions: $3.6B
- INVESTOR RETURN (REALIZED): 2.1X
With results-driven decision-making, industry expertise, and a commitment to transparency, we invest our capital alongside our partners—in a disciplined and thoughtful way.
- UNITS: 11,000+
- ALL TIME UNITS: 40,000
- AVERAGE LEADERSHIP EXPERIENCE: 25+ YEARS
Discover the RADCO Advantage with our boutique management strategy, tailored to each asset. We combine personalized service with the powerful tools of an institutional firm, offering third-party management designed to meet your unique needs.
- ONBOARDING & TRAINING
- LEASING
- DUE DILIGENCE
- ASSISTANCE
- MAINTENANCE
Our in-house support staff agency offers you access to highly-trained talent on demand, all at a fraction of the cost. Ready to deploy at a moment’s notice, our teams are here whenever you need them.
- UNIT RENOVATIONS
- COMMON AREA ENHANCEMENTS
- INSPECTIONS
- DUE DILIGENCE
Our RADCO Residential Construction Department brings over 30 years of expertise in construction and project management, with 12 years of proven success in the multifamily, retail, and hospitality sectors.
- POSITIONING & STRATEGY
- BRAND DEVELOPMENT
- BRAND ACTIVATION
- VIRTUAL STAGING
Thoughtful, operationally-driven brand strategy tailored for the real estate industry. Founded by industry professionals, for industry professionals.
When Other Didn't Meet Our Standards, We Started Our Own.
Check out our featured properties
Gibson by Radius
Lyra by Radius
Radius West Midtown
Our people have built a legacy of disrupting the industry.
WE’RE JUST GETTING STARTED
Our leaders have been disrupting the status quo since ’94. Along the way, we’ve equipped ourselves with an impressive toolkit—and we’re not afraid to use it.
executive team
Norman Radow
Norman Radow
FOUNDER & CHIEF EXECUTIVE OFFICER
Prior to founding The RADCO Companies, Norman was a seasoned real estate litigation, workout, and transactional lawyer. Awarded a Juris Doctor by New York Law School in 1981 and a Bachelor of Arts from SUNY Plattsburgh in 1978, he is licensed to practice in both New York and Georgia. Norman was awarded a PhD by Kennesaw State University in 2023.
As a Chairman of the Kennesaw State University Foundation Board of Trustees, Norman oversaw the expansion of the 47,000+ student university in metropolitan Atlanta. During his 13-year tenure, the campus doubled in size with the addition of $500 million in new buildings that he helped finance and develop. Norman is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences at Kennesaw State University
Norman is currently a member of the New York Law School Board of Trustees and previously served as an Adjunct Professor at Emory University School of Law. He is a dynamic speaker and real estate industry expert and has been featured on CNBC, Bloomberg, Wall Street Journal, New York Times, and more.
Lisa R Hurd
Lisa R Hurd
RADCO President & CIO; RADCO Living CEO
Lisa R. Hurd is President and Chief Investment Officer of The RADCO Companies, an Atlanta-based real estate investment and development firm. In this role, she helps set the firm’s strategic vision, drives enterprise-wide performance, and oversees all investment activity. Lisa also serves as Chief Executive Officer of RADCO Living, the firm’s fully integrated property, construction, and asset management platform serving both RADCO-owned and third-party assets.
Lisa embodies RADCO’s commitment to combining institutional rigor with entrepreneurial execution to create long-term value for investors, partners, residents, and employees.
Lisa joined RADCO in 2012 and has played an instrumental role in the company’s growth and institutional evolution following the Great Recession. Beginning her career as an analyst, she advanced through senior leadership roles across property and asset management, acquisitions, and capital markets. Throughout her tenure, she has evaluated thousands of investment opportunities, executed transactions, and helped reposition more than one hundred multifamily assets across multiple markets. She has also secured several billion dollars of debt and equity capital to support the continued expansion of RADCO’s multifamily platform.
Ms. Hurd is equally committed to civic and philanthropic leadership. She serves on the Board of Directors and is the current Campaign Chair of Open Doors, an organization dedicated to addressing homelessness in Atlanta. She is also Co-Chair of J-CREN, Atlanta’s Jewish Commercial Real Estate Network. In addition, she serves on the Board of Directors of The RADCO Companies and as Treasurer of The Radow Family Foundation. She co-founded RENEW (Real Estate Network Empowering Women), where she previously served as Co-President, and formerly served on the Board of Directors of Cool Girls, Inc.
Outside of her professional and philanthropic work, Ms. Hurd enjoys travel, golf, wine, and spending time with her husband, two children, and their chocolate lab, Ryder.
Alan Keene
Alan Keene
CHIEF FINANCIAL OFFICER
Alan Keene has a knack for numbers, a talent he uses to ensure the accuracy of all financial information. He and his team provide the tools for financial transparency both internally and in reporting to RADCO’s investors. Alan enjoys working with all departments, building strong relationships, and ensuring clear communication.
Alan joined RADCO in 2007, starting as an AP Clerk. From the beginning of his tenure with RADCO, Alan worked in each accounting role and ultimately achieved his position as the company’s Chief Financial Officer. Alan holds a degree in accounting. He adopted two rescue dogs from PAWS Atlanta and is an avid contributor to its organization and mission. He believes all pets deserve a safe place to call home. In his downtime, Alan enjoys swimming, barbequing, and spending quality time with family and friends.
Chris Simon
Chris Simon
EVP, HEAD OF PROPERTY MANAGEMENT
Chris Simon is a multifamily enthusiast and deeply appreciates the team members who deliver on RADCO's brand promises every day. Chris believes in the critical value of culture and his role in ensuring that our core values come to life when we engage with team members, vendor partners, and residents. Ensuring that everyone feels important, seen, and heard is the hallmark of the RADCO experience. Before joining RADCO in 2023, Chris served as VP of Operations, overseeing approximately 37,000 units.
Chris holds a B.A. from the University of Mississippi, where he majored in business administration, with an emphasis in management and marketing, and minors in finance and pharmaceutical sales, where he was an active member of the Ole Miss Marketing and American Marketing Associations. Chris is active in the National Apartment Association. He holds ARM and CPM designations with IREM. He enjoys spending time outdoors with his wife, young son, and Toy Australian Shepard hiking, camping in the mountains, watersports, and boating. Chris has completed over one hundred scuba dives and has summited five 14K-plus peaks.
Nicoletta M. DeSimone
Nicoletta M. DeSimone
EVP, HEAD OF INVESTMENTS
Nicoletta M. DeSimone serves as Executive Vice President, Head of Investments at RADCO, where she leads the firm’s investment platform across acquisitions, capital markets, asset management, and investor relations for owned assets. .
Since joining RADCO in 2022, Ms. DeSimone sourced and executed multifamily acquisitions, shaped the firm’s capitalization strategy across multiple asset classes, and directed its equity and debt capital markets activities. She leads the firm’s private and institutional capital-raising efforts, structures joint venture partnerships, and drives the continued growth of RADCO’s investment platform through strategic investments and new investment vehicles.
Nicoletta holds a Bachelor of Business Administration from Villanova University. She remains actively involved with the Villanova School of Business as a member of its Real Estate Advisory Board.
leadership team
Jerrico Webster
Jerrico Webster
SVP, Operations
Jerrico Webster is an enthusiastic leader with a passion for excellence and enjoys developing tomorrow’s leaders. Jerrico joined RADCO in 2022 as an experienced property operations professional serving more than seventeen years in the multifamily industry. Jerrico earned AA in Education at Georgia State University and attended Morehouse College in pursuit of BBA in Business Management. He is a member of the Atlanta Apartment Association’s DEI Committee. In his free time, Jerrico enjoys traveling, going to the theatre, listening to music of various genres, and spending time with family and friends.
Briana Gallardo
Briana Gallardo
SVP, Accounting
Briana Gallardo is enthusiastic about accounting and helping others understand how proper financial reports help tell the story of a company or an asset. She is dedicated to building bridges between the onsite and investment management teams and loves to teach and mentor new accountants. Briana joined RADCO in 2016 and serves as the Senior Vice President of Accounting, which allows her to combine her love for real estate and sound fiscal reporting.
Briana leads the accounting team in transitioning toward greater automation and centralization by embracing the latest technological advances in accounting. Briana contributes to the Ronald McDonald House Charity to help alleviate some of the financial burden faced by families with sick children. She also volunteers at Cobb Christmas and works to keep the holiday spirit alive for kids in need. Briana holds a master’s degree in accounting from Kennesaw State University. She enjoys spending time with her family, working out, and seizes every opportunity to travel and see the world.
Janet Baildon
Janet Baildon
SVP, People & Corporate Operations
Janet is passionate about people development and building meaningful connections. She joined RADCO in 2013 and has been instrumental in driving impactful programs to attract, develop, and engage team members across the organization. Janet established many of the company’s lasting initiatives, including Caring in Action, Thrive Wellness, Radco Cares, and New Hire Coffee Chats.
Janet's passion for people development extends beyond the company. She is an active volunteer in her local community, a board member of UGA’s Residential Property Management program, and a member of the Society for Human Resource Management (SHRM). Janet earned her B.B.A. from Georgia State University in Managerial Sciences with a concentration in Human Resources and a minor in Psychology. She enjoys hiking, traveling, and spending time outdoors with her family.
Laura Evans
Laura Evans
VP, Corporate accounting
Laura Evans loves helping people and finds that her work as Vice President Corporate Accounting allows her to contribute to the overall success of the company while enabling each department better to understand its role in the larger financial picture.
Laura joined Radco in 2003. Exposure to multiple opportunities within the organization allowed her to grow her skills and prepare for her current role. She says that working in the accounting department feels like home. Laura is passionate about advocating and building awareness for Parkinson’s and pre-eclampsia and contributing to charitable foundations that help people who suffer from these diseases, both of which hit close to home. Laura holds a Bachelor of Science degree from Kennesaw State University. She enjoys spending time with her family and friends and stays busy with her two young children and their German Shorthaired Pointer named Nash. In her free time, Laura appreciates vacations, wine, movies, festivals, and arts and crafts.
